Marketing Support can best be defined as the infrastructure expertise that combines market knowledge, coordinated with product or service deployment, to fit into existing or needed operations, utilizing the resources supported by financial capability. Resources supported by financial capabilities in not only monetary capital needs, but also human and other assets that can be supported by the financial capital available.
How do you determine the right market? How can it fit into the current company structure? Can the company afford it? Who can be the key person championing what is in effect a continuous project?
Often companies fail to maximize their discovery of market opportunities due to not having enough manpower or expertise of manpower to accomplish. Often the process is to ask someone who has multiple daily task, critical for processing current business levels and the process never reaches it maximum research or conclusion for clear strategic process steps.
Strategies for Success have the principals with expertise to help manage this process in conjunction and concurrence with the company's management. Our goal is to help you define these next market steps and ultimately capture the wealth accumulation through any of the methods and markets described in our Business Transfer expertise.